The Waldorf Astoria New York visualised by The Boundary

Cultural Heritage

Ultra-detailed and meticulously accurate visualisation played a significant role in the restoration process from both a design and marketing perspective. Every aspect of the Art Deco landmark was interrogated and scrutinised to ensure it remained true to its protected architectural heritage.

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A profound sense of responsibility is shared by all consultants upon whom the honour of contributing to the restoration of this iconic building has been bestowed.

Henry Goss

RIBA

Recreating Historic Detail

Accuracy of the original architectural detail was a key part of the brief requiring detailed drawings, models and 3D scans to be produced in many of the building's most celebrated rooms.

Recreating Historic Detail

The Boundary conducted an extensive photographic survey so that the original architectural detail could be recreated in 3D with absolute accuracy, true to both the original design and materials.

The Boundary Explore

The Boundary's proprietary world-leading VR tool has been used extensively throughout the project in order that the full richness and detail of the recreated spaces can be fully explored and appreciated.

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Forensic researchers took samples from landmarked public spaces such as the Silver Corridor in order to uncover and match the original colors which The Boundary could then faithfully recreate.

Waldorf Towers

Photographic CGI Techniques

One technique the Boundary team employed to assess the accuracy of the materiality and modelling was recreating the site photography in the 3D renders using flashbulb lighting. This produced super photorealistic results, which enabled direct comparison with the historic fabric.

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Nína Sæmundsson's Spirit of Achievement statue was carefully packaged and moved off site for preservation and renovation. The iconic statue became an important aspect of the early-stage marketing initiative and remains synonymous with the brand.

Waldorf Towers

The Skidmore, Owings & Merrill team orchestrated the complex restoration, worked alongside the designers and preservationists to respect the original design intent, and brought the Waldorf Astoria, New York, into a new age.

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Façade Restoration

Despite little alteration work being done to the exterior of the existing building, renders of the façade formed an essential part of the scope to illustrate how the increasingly ageing stonework and window frames would be restored to their former glory.

Residences

Inspired by the hotel’s classic grandeur, internationally acclaimed designer Jean-Louis Deniot has created residences that balance modern comfort with Art Deco opulence, blending the old and the new, the European and the American, the grand and the intimate.

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Handcrafted finishes, natural materials, and subtle Art Deco references, such as bronze accents, bring a sense of history to gracious contemporary spaces.

Jean-Louis Deniot

Interior Designer

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Handcrafted finishes, natural materials, and subtle Art Deco references bring a sense of history to these gracious contemporary spaces.

Waldorf Towers

Arrival

With a fresh, modern expression of its rich, authentic legacy, Waldorf Astoria provides guests with an exceptional environment and the personalised attention of true Waldorf service, creating unforgettable experiences for discerning travellers.

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The character and grandeur of each arrival experience demanded a fresh approach to lighting, composition, and mood. At once distinct and unique, but forming part of a cohesive family.

Henry Goss

RIBA

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Experts dismantled the two-ton 1893 World’s Fair Clock to begin its restoration. Once cleaned and rebuilt, it will return to the center of the hotel’s Peacock Alley.

Waldorf Towers

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Clock Restoration

Every angle was considered when modelling the clock to ensure accuracy

Clock Restoration

Restoration of the clock took over two years

Clock Restoration

The 3d model of the clock was more complex than most entire building models

Clock Restoration

In total more than fifty renders were completed of the clock lobby before selecting three for final publication

Events

Home to world leaders, royalty and movie stars, the Waldorf Astoria has played host to some of the defining events of the 20th Century. Key event spaces, including the Grand Ballroom, were visualised in various configurations, illustrating how this legacy will continue.

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Multiple visualisations of the Grand Ballroom were completed, each with a contrasting event showcasing the adaptability and flexibility of this seminal space.

Steven Man

Lead Visualisation Artist

A similar approach was taken to all other event spaces in the hotel indicating the richness and adaptability of the hotel catering for events as wide ranging as wedding receptions and banquets to political summits and symposiums.

Amenities

The Towers of the Waldorf Astoria offers over 50,000 square feet of private residential amenities and programming paired with the impeccable services of the world’s most iconic hotel.

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The Towers of the Waldorf Astoria offers residents a world of exclusive private amenities along with special access to the best-in-class services found only at the globally renowned Waldorf Astoria New York hotel.

Waldorf Towers

Wellness

Residents have exclusive access to the private fitness centre, including spa-like wellness lounges with saunas, steam rooms, treatment rooms, and changing areas; private fitness studios; and a personalised health and fitness program facilitated by the hotel spa.